Health article : Cialis always gives you value

There's an idiom and it's always difficult to remember which way round it's supposed to go. Is it, "life imitates art"? The reason for this musing is a gossip story that surfaced out of a book by Jonathan Alter called "The Promise: President Obama, Year One". It seems that when President Nicholas Sarkozy was visiting the US with his wife, the highly attractive Carla Bruni, the two Presidents' wives got together for an exchange of news about their powerful husbands. As an icebreaker, Ms Bruni told a story of how she and Nicholas were so into their sex that they kept a visiting head of state hanging around unattended. For some unexplained reason, Michele Obama was unable to match the story.


The Obamas are so polite, they drop everything when anyone comes to call at the White House. Now, some time ago, I recall watching an ad for one of the erectile dysfunction drugs. It showed a taxi driver sitting waiting, and then waiting some more, until a happy couple emerged from wherever, obviously having only just finished an extended session of sexual activity. And then I got to wondering whether the taxi driver was an ex-head of state working his way round the world.

The rules on TV adverts are, of course, somewhat complicated. There are all kinds of different copyright difficulties if you borrow someone's real life story and write it into a TV ad. And then we get to the more general question of how you discuss erections on national television. In an "art house" movie, you might get away with full-frontal male nudity but, for most practical purposes, anything more explicit is going to be pornography. Showing a real erection on primetime television would offend the majority (and give some men a real inferiority complex - just like all the women who have breast implants to match what they see men liking when they watch TV). So, to keep everything reasonably safe and not offend the sensibilities of the average viewer, you have to approach this carefully. Except, of course, once the nature of the product is obvious, any children also watching are likely to ask their parents what it does.

This can be a little embarrassing.
For those who write advertising copy, there are two main problems. First, how do you sell a product you cannot really talk about openly? Secondly, how do you get round the FDA rules requiring you to list all the possible side effects without it killing the buyers' interest? We already know the answers. You show "happy" couples with appropriate music emphasising just how happy they are and then, at a speed too fast for people to really take in, you list all the "bad stuff". Everyone knows these side effects are rare. So the advertisers trust their customers to understand that cialis is one of the best inventions for all mankind and their women. Never mention the possibility of gay sex. That's another television taboo. Everyone just focusses on the idea that cialis will give couples up to thirty-six hours of great enjoyment (if you get my meaning) or, if you buy the once-daily cialis, you can have enjoyment and end up really annoying taxi drivers (and visiting heads of state) whenever the mood takes you.

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